Define the purpose of the company. This is why the company exists, what it does and how it is done. Use this evaluation to state beliefs, strategies, and assumptions based on current data. Define how the business affects our employees, customers, suppliers, and the world at large. Give the rules that the company will work through the processes that will be used to assess the success and marked to indicate that success has been achieved.

Define the social factors that will affect the business and how it operates. This includes customer demographics such as lifestyle, income levels, homeownership, etc.; government influences, such as stability, laws, regulations, and taxes; area that products or services will be used in; and follow trends and fads that may affect business growth.

Define your market. List what your products are, how they are sold, and how they are advertised. Define why your customers buy your products, and what is unique about them within their market. Define methods for pricing products, so that maximum profits are achieved.

List out who your customers are, such as homeowners in urban areas or renters in rural places, their income levels, and who makes the decision to purchase the products. List out the customer’s reason for purchasing; this will take some market research to discover. Find out what other organizations help to promote your products, such as certifying agencies or government regulating agencies and where they are located.

Finally, discover and list out all the technology that makes your product possible. This starts at the planning stages of the products and goes through to the consumer purchasing them. Design models, manufacturing equipment, equipment used to deliver services, and how the consumer purchases the product, such as at a store, online, or other method.

These definitions give an idea of how the business is operating now, and if you are using all its assets to the fullest potential. If at any time, you discover that the assets are not being used, a new model with every possible advantage needs to be extracted and instituted. Only by using every tool in the greatest advantage will a business can succeed.

There are various steps to the six sigma program. From yellow belt to six sigma black belt you can find all you need to understand by going to www.sixsigmaonline.org.

This entry was posted on Wednesday, September 1st, 2010 at 1:38 am and is filed under Business.